This week Demand Metric released a Brightcove sponsored Interactive post video report as a contribution from our Interactive post video partners and customers. This report provides an overview of the current definition, usage, usage, and effectiveness of Interactive post video.
Some people claim that video is becoming the most popular method of digital communication because of its unique ability to play 1: 1 calls. Under this premise, interactivity is a form development that leads to mutual conversations and even more effective results. These results range from marketing use cases to internal communications to business training and more.
Interactive post video
Interactive post video is still considered the “next frontier,” so we interviewed a number of well-known Interactive post video makers to better understand usage and performance. While their usage results are higher than typical marketers and corporate ambassadors, the information these users provide is a solid indication of the direction in which marketing and Interactive post video are headed for the company in the year ahead.
Some of the partners who participated in this study will be blogging and / or developing topics for this study in the coming weeks. As such, I intend to complement the study and more in-depth articles from our partners with a brief overview and some Brightcove ideas on the topics covered.
The main reason people don’t use Interactive post video today is because of their budget and the fact that they don’t understand the form, how it works, and the benefits it offers. As with all videos, the call must move from budget to return on investment.
The video has been shown to have a very high ROI in both marketing and business.
To justify a ROI, you need to understand the support it provides and how it fits your business goals.
Are the goals in your area of responsibility to engage your audience, extend their stay on the website, increase visibility with your audience, or increase brand awareness and sharing?
Are you looking for a format that offers a better return on investment with higher usage?
Then you need to learn more about Interactive post film and find ways to incorporate it into your strategic planning for 2016 and beyond.
Download the Demand Metrics Report for an overview of the interactivity possibilities. This report also explains how companies manage their internal budgets and assets. Would you like to immerse yourself in an Interactive post film? Check out our range of participating Interactive post partners using the link below.