If you’re new at influencer marketing, it’s likely that you’re overwhelmed by the amount of social media platforms available. New apps are popping up all the time in an increasingly digital world. This is because a younger generation spends more time on their smartphones than ever before. We are going to look at the most successful platforms for influencer advertising and how you can use them most effectively.
81% users are researching products and services on Instagram. This is why we understand why brands have embraced Instagram for their influencer marketing campaigns. Instagram is the most preferred social media channel for influencers mainly because of its visually-rich nature. Instagram Shopping, an added feature, has seen the app explode in popularity for ecommerce.
You will find social media influencers on Instagram representing a variety categories such as fashion and beauty, lifestyle, fitness, and lifestyle. Instagram allows you to use multiple media channels. Let’s examine a different type of influencer for some popular media channels on Instagram.
Discover Instagram influencers on Heepsy
So, when it is time to begin a campaign using Instagram influencers, the very first thing to do is locate influencers aligned with your brand’s values and campaign objectives. Heepsy lets you search with specific filters to speed up the process. Below is an example showing how you might search.
YouTube
YouTube is an influencer marketing platform. YouTube is all about video content. It takes more time. To make sure you do it right, you will want to see methods to create video content that stands apart. The results are worth the effort.
You will also see that YouTube influencers can be found from a wide variety of backgrounds. Some of these are very similar to Instagram while others are quite different. YouTube is popular for influencer marketing, due to the extensive content that can be uploaded. YouTube is a popular platform for influencer marketing. They will often make videos showing how to use a product.
YouTube’s gaming channel is home to many of the most influential YouTubers. Gamers can become a group, where the influencers are respected and users will often take advice and suggestions from them. PewDiePie has been the most influential YouTuber. He creates many sponsored videos.
Because his content often touched on controversial topics and used non-family-friendly language, this influencer was quite controversial. He’s still the top YouTube influencer, and has a huge following. Although an influencer may not be right for every brand, you can still find the perfect fit if your research is thorough.
Discover YouTube influencers on Heepsy
Heepsy makes it easy to find YouTube influencers. It’s just as fast as searching for them on Instagram. As shown below, instead of choosing “YouTube” in the dropdown menu you would choose “YouTube”.
TikTok
This platform, which has been rapidly growing in popularity over the years, was the most downloaded app at the close of 2021. It’s easy to see why. TikTok allows users to make short, 15-second videos. They can also add effects and music. This platform feels more natural and authentic. It encourages creativity. This is what has made it a popular platform for influencer marketing.
The platform has something for everyone so the influencers can come from all backgrounds. TikTok modifies the for page to show users videos that match their interests. This app has seen many communities take full advantage of it, including foodies who have posted many different styles of content. Most often, we see a step by step cooking or baking tutorial.
TikTok, a booming app, is currently being enhanced with influencer marketing tools. You can search for TikTok creators with Heepsy so stay tuned!
Twitter influencers may not be as talked about as you would like, but that doesn’t mean that they shouldn’t be part of your influencer marketing campaign. As we mentioned, influencers have loyal followers who are active on multiple social media platforms. It is possible to work with influencers via Instagram and have their followers follow you on Twitter.
Twitter is more popular with different types of people, particularly millennials. Twitter could work for your brand depending on its target audience and campaign objectives.
Heepsy makes it easy for you to find influencers on Twitter. Search for an influencer first using the YouTube or Instagram methods. Then, click on the Contact filter to choose ‘Twitter.
Conclusion
Summarising, while we recommend that you use influencer marketing this year to improve your marketing strategy, it’s important to do your research so you can determine the right social media channel for you. An influencer marketing campaign is a great way to achieve your goals for 2021, whether you wish to find a KOL, or discover the freshest faces online. However, Heepsy can help you find perfect influencers to match your brand.